The zaiven.com blog
Guides to naming a company: what makes a name work, and how to check one before you commit.
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What Makes a Brandable Name Work
The qualities that let a company name carry a business: easy to say and spell, sensible length, distinctive, well chosen sounds, and trademark strength.
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Invented vs Descriptive Names for a New Company
The real tradeoffs between a coined company name and one that says what you do: legal strength, the cost of teaching a new word, search, and memory.
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How to Check a Brand Name Before You Commit
A step-by-step name check: federal trademark search, state registrations, unregistered use, domains, social handles, other languages, and when to get a lawyer.